While Mission Hills were looking at many other solution providers, they ultimately embraced IFCA due to our more than 20 years international experiences in golfing industry, impressive software products and sound reputations of our after-sales supports & services.

Stretching across Shenzhen and Dongguan, Mission Hills has been accredited as the No. 1 Golf Club by Guinness World Records in May 2005 with its 216 holes and 12 golf courses. So far, the golf club has hosted more than 50 international tournaments and played by many international top golfers. It's the largest international golf community combines golfing with restaurant, hotel, property, hospitality and resort, which is the exclusively called “Mission Hills Style” in the industry.

Solutions:
Integrated Club Management solution

Project Background
Mission Hills has been a leading golf club in the industry over the last decade. As there were more and more newcomers in the market, Mission Hills was faced with fierce competition and began to think about overall improvements of the entire club operations with the following objectives:-

Further improve management effectiveness: Mission Hills has always been IT savvy.
The first system implemented has a lot of limitations and required a lot of manual works. Queues were long. Services were slow. Mistakes were plenty. Also, controls were generally lacking especially in the registration & cashiering functions.

Further improve operational efficiency: To effectively control the caddies, buggies and courses is the core of course management. Mission Hills enjoys 20 sq. km. area stretching across Shenzhen and Dongguan with 3,000 caddies and 2,000 bags transported between two places every day. How to make sure that the caddies and bags are timely and efficiently assigned to the golfers?

Further improve customer perceptions & satisfactions: As the world’s largest golf club, Mission Hills has golfers come from all over the world, many of them are tour groups. Most golf flights were booked via the internet. How to ensure booking services are available 24-hours a day, 7 days a week? How to maximize course usage? How to avoid over booking?

Further enhance Membership strategy: There are four categories of membership in Mission Hills and each category supports individual membership and corporate membership. For each category, user can defines membership privileges for different courses and club facilities. Each membership has principal card and affiliated card. How to maximize membership revenue? How to better manage this complex membership structure and ensure each member enjoys the privileges he/she entitled?

Story:-
Lucy, a customer from Australia, spent her holiday in Mission Hills with her family members at the beginning of March. After depositing the golf bag in the reception counter of hotel, she was informed that she could check in and then directly go to the course at the time of play. In the reception counter, desk clerk who knew their schedule would provide them with the map, travelling guide and other services.

Han Zhishan, the deputy general manager of Operation Dept of Mission Hills said the
Resort has a standard customer services operating manual where all departments use as a guidelines.

Weekend is always the peak time for golf playing. It is said that Mission Hills used to welcome 2,500 customers in a day. “Foreign counterparts who visit Mission Hills were so surprised that the club operation still runs well when receiving 3,000 visitors in a day.”

And, this is what Zhu Shuhao (the chairman of Mission Hills Group) insisted – Standard & effective operating processes.

“Each customer follows the same procedures. It is like taking an airplane, for instance. The whole procedures include boarding and claiming luggage. You will not make any mistake if you strictly follow the guidelines,” Han explained. The operation becomes simple and smooth. In fact, if something goes wrong, it will affect the whole procedures.

It is reported that Mission Hills has invested in building a state-of-the-art information management system that integrates all golf-related departments. All users interact and collaborate effective to serve a customer. This system is the essential backbone in ensuring proper functioning of the entire club operations.

--“21st Century Business Herald”

Effective Flight Management: the system tracks availability and booking of all tee-off times. Customers can book flights via the internal, phone calls or in person. All booking supports groups or individuals. Other services required can be made during booking time. All tee-offs are scheduled systematically with pre-assigned caddies and buggies. More golfers are satisfied. Image of the club improved.

Caddies/Buggies Management: caddies management, buggies management and golf bag management are integrated with flight booking and registration. After registration, the required caddies, buggies and golf bag will be ready and assigned to golfers before tee-off. Every day, thousands of golf bags are also assigned to 12 courses in orderly manner before tee-off.

Efficient Online Booking: IFCA offers a full suite of solutions including golf portal for online golf flight booking and registration. Internet traffics were extremely with a remarkable record of approximately 2,000 users logged on daily. Most flights were booked within a mere hour of the launch.

Improved Membership Services: the system supports scanned photo and digital signature for online membership verification. Members can view the membership status, credit status, bills and etc via the portal. With Membership Management, the sales of membership have achieved above 100 million for three consecutive years.

Integrated Management Platform: IFCA system provides impressive functionalities to efficiently manage the club operations from registration, tee-off to billing & collection. Staffs in different departments involved can quickly share the information via this platform. Besides, the system is fully integrated with property system, hospitality, food & beverage resort/club.